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    About Us Alex

    Award winning scents that uplift and elevate the every day. We make fragrance that makes you feel good.

    About Us
    Modern & Conscious Beauty
    Fragrance that takes you there. Long lasting, uplifting scents. We plant a tree with every online order.
    • Cruelty-free
    • Sulfate-free
    • Paraben-free
    • Phthalate-free
    • Palm Oil Free
    • FSC Certified
    • PETA Certified
    • Vegan


    What’s that smell for you?

Here’s some of our team’s favorite memories:

Lucy: Dried rose petals in my grandma’s basement that brings me back to hot midwest summers 🌹🥀

Kate: The ocean and beach, still my favorite place to be. I have vivid memories of my family camping on the beach in Montauk, not sure if that was allowed only in the 80’s but the scent was of salty air, wet sand, campfires and toasted marshmallows. 🌊
    Burn it 🔥

While we love a candle at any moment of the day, we especially love them at night to avoid harsh light in our eyes before bed. Studies have shown that light exposure at night can reduce the quality of your sleep. Plus, candles create a much better vibe and energy than overhead lighting 🕯️🕯️🕯️
    Our team loves to curl up with a good book at night. So, we thought it would be fun to pair some of our favorite books with our fragrances. Let us know how you think we did with the pairings in the comments!

📖ACOTAR : Midnight 007📖 Complex, sexy, and deep.

📕 The Idea Of You: Santal Gray 📕 Discreetly sexy, yet effortless. Like a sexy night in.

📘 Six Days In Rome: Côte du Paradis📘 Reminiscent of summer travels and the memories and stories that come with.

📙 Fourth Wing: 11 11📙 Both 11 11 and the main character are different in their own right and have their own unique personalities.
    Embrace the energy of the #SolarEclipse.

A total solar eclipse is a rare phenomenon that happens when the sun and moon meet in the sky. This creates the perfect energy shift for new beginnings.

Whether that’s a new scent you try, or a new energy that you approach your day with, it’s the perfect time to get out of your comfort zone. ☀️🌑

Photo: @moonwise8
    Unexpected layering combos 🤝

Photo via @elkinjar
    The Ulta Beauty discovery set is my Roman Empire 🔱 Only available at @ultabeauty stores, it’s the perfect way to try our signature scents. Inside you’ll find 11 11 perfume, 11 11 Azure perfume and 11 11 fragrance oil.
    Since it’s #nationalselfcareday, we thought we’d share some of our favorite bathrooms that we’re manifesting for ourselves. Long baths? Natural light? Sign us up.

Images via, source unkown.
    Numerology tells us that today is an important day. Here’s why 4/4 is special and how you can use the energy of the day 🌀
    Weekend (or life) intentions ✅
    Watch ✅
Jewelery ✅
Crystals ✅
11 11 Rollerball ✅

All of the essentials in one place, courtesy of @loveseen ✨✨
    We talk a lot about 11 11, but this time we’re letting *you* talk about it.

Here are some of our favorite recent reviews of our signature scent.
    🌕🌕🌕Today is a full moon 🌕🌕🌕

⚡It’s a full moon lunar eclipse - think of an eclipse like a supercharged moon.

❤️This eclipse is friendly, yet passionate, so there’s a focus on relationships and a potential for love.

🌀Eclipses also have the tendency to reveal things out of the blue and make you focus on giving attention to parts of your life that need a change.

Image via: @moonwise8