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    About Us Alex

    Award winning scents that uplift and elevate the every day. We make fragrance that makes you feel good.

    About Us
    Modern & Conscious Beauty
    Fragrance that takes you there. Long lasting, uplifting scents. We plant a tree with every online order.
    • Cruelty-free
    • Sulfate-free
    • Paraben-free
    • Phthalate-free
    • Palm Oil Free
    • FSC Certified
    • PETA Certified
    • Vegan


    Happy #ttpd release day 🩶🤍🖤

We‘ve been listening to the album on repeat, and decided to match the energy of some of our favorite songs with our scents. 

Let us know how we did in the comments and which of your favorite songs we should do next!
    Good things come to those who wait 🤍

Our 11 11 body oil is now back in stock - get it before its gone again on our site.
    Happy first birthday to Apaaray 🎈🎂

Apaaray was inspired by a meditation mantra that’s meant to break through obstacles and amplify magnetism 🧲 

Although it’s been part of our family for just one year, it’s quickly become a team favorite because of its unique combination of floral and woody notes 🪵💐
    You know it’s going to be a good week when you look over at the clock and it’s 11 11.
    Channeling our inner Pisces and taking a long, luxurious bath to prepare for next week. 🛁
    What’s that smell for you?

Here’s some of our team’s favorite memories:

Lucy: Dried rose petals in my grandma’s basement that brings me back to hot midwest summers 🌹🥀

Kate: The ocean and beach, still my favorite place to be. I have vivid memories of my family camping on the beach in Montauk, not sure if that was allowed only in the 80’s but the scent was of salty air, wet sand, campfires and toasted marshmallows. 🌊
    Burn it 🔥

While we love a candle at any moment of the day, we especially love them at night to avoid harsh light in our eyes before bed. Studies have shown that light exposure at night can reduce the quality of your sleep. Plus, candles create a much better vibe and energy than overhead lighting 🕯️🕯️🕯️
    Our team loves to curl up with a good book at night. So, we thought it would be fun to pair some of our favorite books with our fragrances. Let us know how you think we did with the pairings in the comments!

📖ACOTAR : Midnight 007📖 Complex, sexy, and deep.

📕 The Idea Of You: Santal Gray 📕 Discreetly sexy, yet effortless. Like a sexy night in.

📘 Six Days In Rome: Côte du Paradis📘 Reminiscent of summer travels and the memories and stories that come with.

📙 Fourth Wing: 11 11📙 Both 11 11 and the main character are different in their own right and have their own unique personalities.
    Embrace the energy of the #SolarEclipse.

A total solar eclipse is a rare phenomenon that happens when the sun and moon meet in the sky. This creates the perfect energy shift for new beginnings.

Whether that’s a new scent you try, or a new energy that you approach your day with, it’s the perfect time to get out of your comfort zone. ☀️🌑

Photo: @moonwise8
    Unexpected layering combos 🤝

Photo via @elkinjar
    The Ulta Beauty discovery set is my Roman Empire 🔱 Only available at @ultabeauty stores, it’s the perfect way to try our signature scents. Inside you’ll find 11 11 perfume, 11 11 Azure perfume and 11 11 fragrance oil.
    Since it’s #nationalselfcareday, we thought we’d share some of our favorite bathrooms that we’re manifesting for ourselves. Long baths? Natural light? Sign us up.

Images via, source unkown.