Your cart is empty
    Azure Carousel Header Mobile up
    LS Azure Carousel Header5
    Our newest scent

    11 11 Azure

    Shop Now
    About Us Alex

    Award winning scents that uplift and elevate the every day. We make fragrance that makes you feel good.

    About Us
    Modern & Conscious Beauty
    Fragrance that takes you there. Long lasting, uplifting scents. We plant a tree with every online order.
    • Cruelty-free
    • Sulfate-free
    • Paraben-free
    • Phthalate-free
    • Palm Oil Free
    • FSC Certified
    • PETA Certified
    • Vegan


    A reminder that whatever you are going through at the moment, this too shall pass.
    Looking for a gift for Dad? Our 11 11 reed diffuser was named one of the best gifts for dads by @insiderbusiness.

Order now to get it in time for Father’s Day 🩶
    We heard laydowns were back in here’s some summery inspiration for you. This is what we imagine each scent is packing to the beach for a day in the sun ☀️🌊🍷

#summer #laydown
    *THIS GIVEAWAY IS CLOSED* In case you missed it, 11 11 Azure now comes in a fragrance oil! This oil is perfect for hydrating skin - and moisturized skin helps to extend the longevity of scents :)

Want to be one of the first to try it? Enter our giveaway by

✅Following us on IG

✅Liking this post

✅Tagging a friend in the comments

*Giveaway ends 6/14 at 11:59pm. One winner will be tagged in stories on 6/14, we will not DM the winner. Must be 18 years or older and a US resident to win.
    What did I miss?

#ultabeauty #ulta
    A reminder for you on Global Wellness Day 💗

#wellness #quote #selfcare
    Today’s an important day in numerology. Here’s how you can best use channel its energy 🪐🌌🔮

#numerology #energy
    In case you missed it, there’s now *even more* Lake and Skye at all @ultabeauty locations.

Find 11 11, 11 11 Azure at your neighborhood Ulta.
    Do you like free stuff?

Then you’re in luck! For the month of June, every order placed on our site comes with a free sample of our body butter + body exfoliant.

Our gift to you, just in time to get glowy summer skin.
    This week’s Download Folder is food-themed 📁

Food makes up a lot of our scent notes in our fragrance, so it’s only natural that our team would find inspiration in the texture, color and taste of food.

Head to our IG stories to see the rest of the images that our team saved this week - who knows, they could be a note in our next fragrance...

Image via @aredotna, source unknown
    Up close and personal with Santal Gray 🩶

With notes of Smooth sandalwood, violet leaf, musk and cardamom; it’s our novel approach to Santal.

Swipe to see what our team thinks Santal Gray reminds them of.
    All about Apaaray 🔮🔮🔮

#perfume #fragrance